From the beaches of Copacabana in Brazil to the neon bars of Shanghai, the world's largest brewer AB InBev needs to convince consumers to order more Budweiser beers and Coronas.

Reflecting on China with analysts, the AB InBev CEO said the industry was seeing a "slowdown" but that was not anything "new".

The world’s largest brewer reported a steeper decline in sales volumes than analysts had expected, sending shares sharply lower in European morning trade.