Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Building on last year’s breakout season will test Deion’s abilities. Besides Hunter, he lost wide receivers Jimmy Horn Jr.

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Texas Tech was the story of the offseason in the Big 12 with its investment surge and the transfer portal victories that came ...

University of Colorado coach Deion Sanders wants NFL-style rules in college football, starting with salary cap to control NIL ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.