Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Before he's expected to pass the torch to his son, Shedeur, 'Prime Time' had one of the most noble gestures by honoring his ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Deion Sanders had a personal falling-out with Nike years ago but is now working at a college that requires him to wear the shoe company's apparel. Sports newsletter 🏈's best, via 📧 Studio IX ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

In 1993, at Deion Sanders’ athletic peak, Nike created Deion’s signature line appropriated dubbed, “The Nike Air Diamond Turf," as it was both baseball shoe and football shoe.

Deion Sanders, at least while representing CU football, will wear Nike. For now. Included in the five-year contract approved late last month by CU’s Board of Regents and provided to The Denver ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.