NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...
The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.
Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.
The 10-year deal also includes the Macy’s 4th of July Fireworks show and a new special program still to be announced ...
Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.
NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the ...
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