Martin will depart next spring, after ten years at the helm, with an insider telling the Sun newspaper: “The figures don’t lie."

Kevin Lygo, ITV’s managing director for media and entertainment, said: “ This Morning is an iconic show in ITV’s schedule, and heading the team for a decade, producing more than ten hours of original, topical, live television every week is an amazing achievement.

This Morning” boss Martin Frizell is exiting from the ITV morning show after ten years in the role. It is the latest blow for 37-year-old magazine format show “This Morning,” which has suffered a series of controversies over the past 24 months after its long running anchors,

This Morning editor Martin Frizell has quit after 10 years in order to spend more time with his family amid his wife Fiona Phillips's battle with Alzheimer's.

ITV daytime show 'This Morning' is reportedly facing a "major overhaul" following the departure of Martin Frizell in 2025.