Barstool Sports Founder Dave Portnoy Makes Surprise Announcement on Bryce Underwood NIL Venture
On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.