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NBC, Walmart
NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football
Walmart and NBCU have worked together in the past to promote interactive shopping. Walmart helped launch “Must Shop TV,” an interactive program that has been tied to Bravo. One of the findings from past activity is that advertising in live sports programs generated new impact for commercials compared with standard ads for connected TV
Walmart and NBCU bring shoppable ads, outcomes measurement to live sports
Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, starting with the Thanksgiving NFL game Thursday on NBC and Peacock.
NBCU Viewers To Get ‘Shoppable Experiences’ Through New Walmart Pact
In a move that the Comcast unit believes will "revolutionize live sports coverage," NBCUniversal has teamed up with Walmart to launch a new shoppable experiences opportunity that brings unique measurement capabilities to the owner of the Peacock OTT platform,
3h
Wendy Williams ‘incapacitated’: What we know about her health
Wendy Williams is ‘permanently incapacitated,’ reportedly according to a recent court filing by her guardian. Here’s what ...
4h
on MSN
Hoda Kotb Plans Secret Shout-Out for Jenna Bush Hager at the Macy’s Thanksgiving Day Parade: Here's What to Watch for
Jenna Bush Hager said on the 'Today' show on Nov. 27 that it "made my whole Thanksgiving" when her co-anchor gave her a sign ...
TVNewsCheck on MSN
7h
NBCU’S Holiday Programming Offers Shoppable Experiences & Cross-Platform Reach In English & Spanish
Today, NBCUniversal announced new partnerships with several of the nation’s top brands, setting the stage for the holiday season for both marketers and consumers across its entire cross-platform ...
1d
on MSN
Is Comcast’s Cable Spinoff a Buyer or a Seller?
Comcast says its cable spinoff sets up declining networks for a rebound — and potential acquisitions. But SpinCo could also ...
7h
on MSN
Millennials React to Barney Balloon Incident at 1997 Macy’s Thanksgiving Parade: 'We Watched Barney Die'
The video is captioned simply, “Emotional damage.” ...
6d
on MSN
The Streaming Divide: How NBCU's Entertainment Networks Ended Up On Different Sides In Comcast Spinoff After Years Of Integration
Comcast’s decision to spin off most of its cable networks has split NBCUniversal’s linear networks into two groups, with NBC ...
2d
on MSN
NBC may be forced to pay triple for Macy’s Thanksgiving Day Parade rights: report
The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive ...
TV Technology
2d
Fubo To Launch 18 NBCU FAST Channels
First out of the gate on Nov. 25 are four channels from Telemundo. Those channels have been added to Fubo’s Spanish-language ...
8h
on MSN
Comcast CEO Brian Roberts Sells $20 Million in Stock
The 469,515 Class A shares were awards of restricted stock units and options as part of his compensation in January and March ...
2d
on MSN
At Comcast’s Cable Networks, Staffers Express Uncertainty, Disappointment and Skepticism — but Also Optimism — About Looming Spin-Off
The mood of staffers at the NBCU cable networks Comcast intends to spin off is anxious and uncertain — but some are also ...
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