Oxford University Press has named “brain rot” its word of the year. LONDON — Many of us have felt it, and now it’s official: “brain rot” is the Oxford dictionaries’ word of the year. Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before.

Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230% from the year before.