Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Aside from the GR86 Rally Heritage, RAV-X and Ultimate Tailgate Tundra concepts, Toyota Motor North America has also built the intriguing Land Cruiser Rox for the ongoing 2024 SEMA Show in Las Vegas.

Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.

Well, this is what it would look like. It might look like Toyota just took a tin opener to the latest Land Cruiser, but the ...

Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a homage to the open top Land Cruiser models from the past, the 40 Series ...

A couple years ago Toyota took over the showcase space in the Center Hall of the Las Vegas Convention Center that was held by ...

Toyota has been busy of late releasing concept after concept at the 2024 SEMA Show. From the WRC-inspired GR86 with the running gear of the GR Yaris to the Land Cruiser ROX concept, Toyota is showing ...

Toyota says that the RAV-X is "more than just a concept", making us wonder if the future RAV4 will gain a rally-inspired trim ...

Australian off-road accessory specialist ARB has shown off what buyers can expect from its Toyota LandCruiser Prado parts ...

The 2024 Toyota Land Cruiser's smaller size and more affordable price, combined with its off-road prowess, gives it a larger consumer base than ever before. Despite all the changes over the years, ...

The 2024 Land Cruiser 1958 aims and succeeds at puncturing the bloat and excess the badge had become known for in recent years.