Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey. I saw the potential of what they were ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In the last few months, we’ve experienced enormous tragedy and loss. As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Last week, using a giant pair of gold scissors, YouTube and Hollywood Park officially opened YouTube Theater for business at a ribbon-cutting ceremony. The new 6,000 seat performance venue located at ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

We periodically update our Terms of Service to make sure they are clear, easy to understand and meet the needs of our partners, advertisers and viewers. Starting ...

As we settle into 2021, many of us are still trying to process what we lived through over the past year: the heartbreaking attack on the U.S. Capitol, the pandemic, contentious election seasons, and ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, these creators have propelled our platform forward. Over the ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...