The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

Hermida joins the executive management committee and will report directly to Constellation’s president and CEO Bill Newlands. In a statement, Newlands pointed to Hermida's CPG experience and diverse ...

This type of innovation requires a careful strategy that balances technology adoption, data, and a culture of listening to the community and its needs. For example, e.l.f. is able to experiment with ...

Like many CPGs and retailers, SpartanNash is building unified customer profiles for a more nuanced understanding of their shoppers. They’re bucketing them by recency, frequency, spend, and product mix ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

Better data visibility has also reduced food waste due to spoilage, a problem that Ukleja has seen cause thousands of dollars in losses in her previous CPG roles. Through access to new detailed ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...