“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...