I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing ...

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company ...

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined ...

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts ...

This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is ...

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This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” ...

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a ...

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or ...

HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of ...

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020.

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how Agentforce works,” he added. Auradkar, EVP and GM, Unified ...