Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

Americans are flocking to their polling stations for the presidential election, and brands like Lyft, Violife and Krispy Kreme are launching campaigns and deals offering everything from free childcare ...

After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...

Wilcox reflects on 6 months in the New York CEO role at the Omnicom agency and how she's building on the firm's storied legacy of disruption. After two decades at Johannes Leonardo, Saatchi & Saatchi, ...

The Cataclaws campaign coincides with the Lego Group’s annual “Build to give” initiative, kicking off from 11 November, which encourages everyone to help share the superpower of play with children who ...

Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...

To promote the ice cream — which was made with Don Q Rum — the brand worked with Roberto Berdecia, a Puerto Rican mixologist ...

Luxury fashion brand Gucci has bolstered its comms team by hiring three senior executives. Valérie Leberichel will join Gucci ...

OpenAI's much-anticipated SearchGPT, that was initially launched as a prototype in July, has become live to paid subscribers ...

Vivendi did not offer annual share awards to Havas executives during 2024, in anticipation of the spin-off, which was first ...

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...

Zurich Insurance Group is conducting a review of its global media planning and buying account, at a group and country level, ...