Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

From governance to growth, centralized AI decisioning delivers faster, smarter outcomes across the customer journey.

Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

Headless CMS provider launches design-to-component conversion and social login features to streamline developer workflows.

From technical debt to guardrails, Pega aimed to show at its conference how to bring agentic AI into reality — not just ...

HubSpot integrates with ChatGPT to enable AI-powered analysis of customer data for marketing, sales and service teams.

Done right, customer journey orchestration eliminates the “Dory effect.” It allows the kind of personalization that leads to ...

Digital marketing provider says it strengthens European presence through strategic email platform purchase from Sitecore.

Health wearables are poised to become the next frontier in real-time personalization. CX leaders should start thinking well ...

SaaS provider integrates audience insights and data activation capabilities into its digital experience platform five months ...

Marketers are still catching up to AI — and quantum could be next. Here's a breakdown of the functions it could change first.

Enterprise software provider introduces agentic AI-powered marketing platform designed to deliver personalized customer ...