An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...