An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.