More U.S. TV viewers are embracing advertising in streaming content, particularly younger audiences seeking to ... Read More ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read ...

Xumo, the streaming joint venture between Comcast and Charter Communications, has introduced an advanced identity ... Read ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

Quickplay reported significant business results from its AI tools in 2025, citing performance improvements across ... Read ...

Broadcast and media organizations are entering 2026 under increasing pressure, facing structural challenges that extend ...

Modern sports fans demand choice: local commentary, alternate camera angles, custom graphics, and even different hosts. Leagues with regional or global reach must version each event for multiple ...

NBCUniversal will relaunch its AI-powered Olympic guide, OLI, with expanded features ahead of the Milan ... Read More ...

As organizations continue to build and expand internal video capabilities, corporate studios are shifting from ... Read More ...

The move comes after three networks: Golf Channel, CNBC and MSNBC, all dropped the NBC peacock from their logos in 2024 in ...

Qvest announced the appointment of Thorsten Sauer as chief executive officer of Qvest Group GmbH, ... Read More ...