Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic ...

A wealth of holiday titles, both new and old, make up more than a third of the month’s total movie viewing, whether it’s ...

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also serving as entry points for new viewers – and nascent fans. To help TV ...

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Entdecken Sie die drei bahnbrechenden Trends, die das Fan-Engagement prägen und die Ausgaben im nächsten Jahr beeinflussen werden.

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen. NEW YORK – December 9, 2025 – Fueled by football season ...