Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 broadcast telecasts in August, while MSNBC owned the top 11 cable telecasts due to the DNC. Peacock viewership increased 39% ...

Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.

August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year’s second month of vacation is not exceptional in this regard, as ...

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...

Las mejores marcas del mundo saben que el rendimiento de los embragues se consigue con inversiones a largo plazo. Para ayudar a los anunciantes políticos a comprender el impacto de la televisión local ...

尼尔森的 "品牌影响力 "揭示了家庭以外的渠道对一家全球眼镜企业的整体贡献。 世界顶级品牌都知道，离合器的性能来自长期投资。 为了帮助政治广告商了解地方电视对其媒体计划的影响 ...