Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a tale of two wallets. At one end, more than a quarter of households (26%) ...
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car ...
New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...
New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...
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Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the right fans as a ...
Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...
As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach and attention. By combining Adelaide’s AU with Nielsen’s established reach ...
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...
Descubra cómo el conocimiento del consumidor local influye en las decisiones de compra y puede mejorar sus estrategias de ...
Entdecken Sie, wie die Erkenntnisse lokaler Verbraucher Kaufentscheidungen beeinflussen und Ihre Marketingstrategien verbessern können.
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