Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Unlike Toyota Motor North America's own Land Cruiser build that will hit your nostalgic bones, Jeff Westcott went for a hardcore off-roader that's capable of running at speeds on dirt. "The idea was to take a factory production vehicle and turn it into a capable racing machine," said Westcott, owner and builder at Westcott Designs.

This Land Cruiser features a host of upgrades, including a new multi-link suspension and 37-inch off-road tires

Toyota’s customization division, Modellista, has brought a heavily upgraded Land Cruiser called the Overland Vision Concept to this year’s SEMA show.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR Corolla's heart (and an iconic livery) to a retro-tastic two-door take on the upcoming 2025 4Runner.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production