By combining multiple content targeting methods, your ads will target any of the selected content in your ad group and help you reach a broader audience. Topics: Target one ad to multiple …

Google Ads location targeting allows your ads to appear in the geographic locations that you select. Locations may include countries, areas within a country, and a radius around a location …

For example, if you set a target ROAS of 500%, Google Ads will adjust your bids to try to maximize your conversion value, while reaching this target ROAS (find details of the example …

Best practices for targeting Create dynamic ad targets that are more broadly defined to help increase your incremental traffic. If you create a target with too few indexed landing pages, …

Target CPA bidding is an automated bid strategy that sets bids for you to get as many conversions or customer actions as possible. When you select the Target CPA (cost-per …

The “Landing pages from your standard ad groups” category includes all webpages that you’re currently running search ads against, across your account. This targeting option makes it easy …

Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the …

Add audience targeting to your campaign or ad group In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content drop down in the section menu. …

Target frequency is an optimization solution for driving higher ad viewership on YouTube in your brand awareness campaign. Choose the Target frequency ad format while building a YouTube …

Your targeting options You can use ad group targeting to help get your ads seen by certain types of people or in certain contexts or content. When you focus your targeting on certain types of …