Digital Marketing News | Marketing Dive
WEBThe rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Social Media Marketing News | Marketing Dive
WEB5 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
The digital economy is poised to grow: Here’s what the numbers say
WEBAug 16, 2024 · Stock Photo via Getty Images. The digital economy is expected to hit $16.5 trillion by 2028, equating to 17% of global gross domestic product (GDP), according to a recent report from Forrester. With the rapid growth of online retail and travel services, the digital economy has become a permanent fixture in the lives of many.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How Amazon's data trove gives Prime Video an edge in marketing …
WEBDec 22, 2017 · Amazon has one of the biggest databases in the digital business, and Prime Video benefits from this proprietary data through a deep understanding of customer preferences, something that gives the platform a marketing edge over traditional television and even other streaming services. When Amazon Prime launched its first season of …
P&G sales surge amid pivot to digital, $100M investment in …
WEBOct 21, 2020 · The company increased marketing spending more than $100 million in the quarter, while cutting overhead, media, agency and production costs, Moeller said on a separate media briefing call cited by Ad Age. P&G continues to cut costs and reinvest in advertising as the company sees surging sales of its products, especially as cleaning, …
How Bubly aims to shake up sparkling water with new Burst brand ...
WEBMar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV spot while Direct Focus handled …
7 campaigns that transcended the turmoil of H1 2022
WEBPublished July 12, 2022. By. Chris Kelly , Sara Karlovitch , and. Jessica Deyo. Courtesy of Domino’s. A sense of deja vu dominated the first few weeks of 2022 as ongoing effects of the pandemic — as well as social, political and economic strife — made daily life tricky for consumers. The feeling has persisted over the following months ...
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