Medical Marketing & Media - News, Features & Insights
The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing prescription medicines, products, and services.
News | Medical Marketing & Media | MM&M
Jack O'Brien. November 7, 2024. 1:17 pm. Check out this week’s medical marketing news, dealmaking and industry chatter. of 2500. The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they promote — as well as agencies, media and legislators.
The top 10 mental health influencers on Instagram
Jan 19, 2024 · 3. Caroline Leaf. Neuroscientist Caroline Leaf has more than 850,000 followers on Instagram, but has also built up an audience on her YouTube channel speaking about psychological health. In her videos, Leaf addresses a variety of mental health topics from “toxic positivity” to healthy aging.
The top 12 physician influencers on Instagram - MM+M
Feb 8, 2022 · Dr. Hazel Wallace (@thefoodmedic) While Instagram is the land of foodies, Dr. Hazel Wallace uses the platform to break down the science of healthy eating. She’s a big advocate for gut microbiome diversity, the lack of which has been linked to chronic illnesses like type 2 diabetes. Known on social platforms as “the food medic,” Wallace ...
MM+M Magazine - MM+M - Medical Marketing and Media
MM+M Magazine. Latest Issue: October 2024. MM+M/Publicis Health Pharma Marketing Transformation Survey. Pipeline Report 2024. Why some gene therapies face sluggish launches. Physicians rank pharma corporate rep as top factor in prescribing decisions.
Brands stand against religious hate, donate relief amidst …
Nov 2, 2023 · After many companies and leaders quickly denounced terrorism and issued statements supporting Israel following the October 7 Hamas attack killing 1,400 civilians, others are now speaking up about the global rise in religious hate and the resulting humanitarian crisis in Gaza. Bailey Calfee. November 2, 2023. 10:30 am.
7 ways Viagra changed how drugs are marketed - MM+M
Oct 3, 2016 · Without further ado, here are the seven ways that Pfizer’s marketing of Viagra proved transformational — for Pfizer, sure, but also for the business as a whole. 1. It provided the blueprint for medicalizing a supposed lifestyle condition. Ultimately, this is Viagra’s great legacy from a marketing perspective.
About MM+M - MM+M - Medical Marketing and Media
MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content ...
It’s official: Syneos Health goes private in $7.1B PE deal
Sep 28, 2023 · Syneos Health has officially gone private, the company announced Thursday morning. The 2023 MM+M Agency 100 honoree completed the $7.1 billion all-cash transaction with a cohort of private equity firms, including Elliott Investment Management, Patient Square Capital and Veritas Capital.. The deal was first announced in May with the unanimous approval of the board of directors and received ...
MM+M Events - MM+M - Medical Marketing and Media
Jun 13, 2024 · MM+M Media Summit. November 8, 2023. Join MM+M and a who’s-who of health media experts for a candid discussion of the industry’s most compelling issues: point of care’s post-pandemic pivot, audio’s aural appeal, health-friendly evolutions in out-of-home ad tech and much more. MM+M Awards 2023. October 5, 2023.