A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
Overview Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what …
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), …
Data science & big data. Few people would argue that having less data is better than having more data. But not all data is equal. Every one of us is adding to our digital footprints every hour, …
In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. …
One clear view of your audience, brought together in one seamless platform. Go beyond age and gender and reach audiences that matter most to you. Define, plan and measure your …