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Adidas top exec: We need to look cool again in the U.S.

Adidas top exec: We need to look cool again in the U.S.

The German sportswear company is changing how it approaches design, advertising to better compete with Nike and Under Armour

FortuneJohn KellJan 22, 2015

Adidas Shoes

I’ll be in these all fall. 🔗 in b10! #adidas #adidasshoes #fall #fallstyle #fallfashion #midsize | Mainst muse

I’ll be in these all fall. 🔗 in b10! #adidas #adidasshoes #fall

FacebookMainst muse

108.3K views2 months ago

Experience the NMD S1 FS magic. #adidas #adidasshoes #AdidasSneakers #sneakerstore #sneakerhead | Ian Rustia

Experience the NMD S1 FS magic. #adidas #adidasshoes

FacebookIan Rustia

35.9K views2 months ago

Take a sneak peek at the adidas UltraBoost 19 | SportsShoes

Take a sneak peek at the adidas UltraBoost 19 | SportsShoes

FacebookSportsShoes

43.9K viewsJan 16, 2019

Top videos

Is Adidas back in the race?

Is Adidas back in the race?

YahooReuters Videos

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Adidas Clothing

Rita Ora flaunts Adidas Originals floral-print jumpsuit

Rita Ora flaunts Adidas Originals floral-print jumpsuit

Editorial Animation Adidas Clothing Company

Editorial Animation Adidas Clothing Company

Rita Ora gives her sister Elena the spotlight on photoshoot

Rita Ora gives her sister Elena the spotlight on photoshoo

Mail OnlineRebecca Lawrence