What Is Conjoint Analysis and How Can You Use It?
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SOLVED: Q6 As explained in Chapter 16, "Conjoint Analysis", you can use conjoint analysis data to segment the customers in a given market. An analyst from Coca-Cola asked 100 soda drinkers to rank the 20 product profile. The soda.xlsx file gives these 100 soda drinkers' ranking. Q6.1. Prepare dataset for your segmentation analysis (Hint, you need to get partworths for each attribute and individual customer) Q6.2. Determine the optimal number of clusters needed. Q6.3. Interpret the clusters using
SOLVED: Q6 As explained in Chapter 16, "Conjoint Analysis", y…
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